{'It’s like they’ve erupted out of someone’s subconscious': the way horror came to possess contemporary film venues.
The most significant surprise the film industry has experienced in 2025? The comeback of horror as a dominant force at the UK film market.
As a genre, it has remarkably exceeded previous years with a 22% rise compared to last year for the UK and Irish box office: £83,766,086 in 2025, compared with £68.6 million last year.
“In the past year, not a single horror movie hit £10 million in UK or Irish theaters. Now, five have achieved that,” says a film industry analyst.
The big hits of the year – Weapons (£11.4 million), another hit film (£16.2m), The Conjuring Last Rites (£14.98 million) and 28 Years Later (£15.54m) – have all hung about in the cinemas and in the popular awareness.
Although much of the expert analysis centers on the singular brilliance of certain directors, their achievements point to something changing between viewers and the style.
“Viewers often remark, ‘This is a must-see regardless of your genre preferences,’” states a head of acquisition.
“Films like these play with genre and structure to create something completely different, and that speaks to an audience in a different way.”
But apart from aesthetic quality, the steady demand of frightening features this year indicates they are giving moviegoers something that’s highly necessary: emotional release.
“Right now, there’s a lot of anger, fear and division that’s being reflected in cinema,” observes a film commentator.
“Scary movies excel at tapping into viewers' fears, amplifying them, allowing you to set aside daily worries and concentrate on the on-screen terror,” explains a noted author of vampire and monster cinema.
Against a current events featuring war, border tensions, far-right movements, and environmental crises, supernatural beings and undead creatures connect in new ways with viewers.
“I read somewhere that the success of vampire movies is linked to economically depressed times,” comments an performer from a successful fright film.
“The concept reflects how economic systems can drain vitality from individuals.”
From film's inception, societal turmoil has shaped horror.
Experts point to the rise of German expressionism after the the Great War and the chaotic atmosphere of the early Weimar Republic, with features such as classic silent horror and a pioneering fright film.
Subsequently came the economic crisis of the 30s and Universal Studios’ Frankenstein and The Wolfman.
“Consider the Dracula narrative: an outsider from the east brings a corrupting influence that permeates society and challenges its heroes,” says a academic.
“So it reflects a lot of anxieties around immigration.”
The boogeyman of border issues inspired the just-premiered rural fright a recent film title.
The filmmaker explains: “I wanted to explore ideas around the rise of populism. Firstly, slogans like ‘Let’s Make Britain Great Again’, that harken back to some fantasy time when things were ‘better’, but only if you were a rich white man.”
“Also, the concept of familiar individuals revealing surprising prejudices in casual settings.”
Arguably, the present time of acclaimed, socially switched-on horror started with a brilliant satire debuted a year after a contentious political era.
It sparked a new wave of visionary directors, including various prominent figures.
“Those years were remarkably vibrant,” comments a filmmaker whose project about a murderous foetus was one of the era’s tentpole movies.
“In my view, it marked the start of a phase where filmmakers embraced wildly creative horror with artistic ambitions.”
This creator, now penning a fresh horror script, notes: “In the last ten years, public taste has evolved to welcome bolder horror concepts.”
Concurrently, there has been a revival of the genre’s less celebrated output.
Recently, a nicke l venue opened in London, showing underground films such as a quirky horror title, a classic adaptation and the modern reinterpretation of Dr Caligari.
The fresh acclaim of this “rough and rowdy” genre is, according to the venue creator, a straightforward answer to the algorithmic content pumped out at the cinemas.
“It counters the polished content from big producers. The industry has become blander and more foreseeable. Numerous blockbusters share the same traits,” he says.
“Conversely, [such movies] appear raw. As if they emerged straight from the artist's mind, untouched by studio control.”
Scary movies continue to disrupt conventions.
“Horror possesses a dual nature, feeling both classic and current simultaneously,” says an authority.
In addition to the re-emergence of the mad scientist trope – with several renditions of a literary masterpiece on the horizon – he anticipates we will see fright features in the coming years reacting to our present fears: about artificial intelligence control in the years ahead and “supernatural elements in political spheres”.
Meanwhile, “Jesus horror” The Carpenter’s Son – which tells the story of biblical parent hardships after the nativity, and features celebrated stars as the divine couple – is scheduled to debut in the coming months, and will undoubtedly cause a stir through the religious conservatives in the US.</